︎CREATIVE DIRECTION, STORYBOARD, CHARACTER DESIGN, ENVIRONMENT DESIGN
CHARACTER DESIGN + ANIMATION
BTC (Base, Top, Clear) is Faculty’s clear coat and it corresponded with the acceptance of crypocurrency by the brand. For that reason, the campaign was fully digital, and features a character with an ambiguous gender identity painting their nails in their room, when something happens outside. This takes them into a new world, where the product is discovered.