$BTC

FACULTY, 2022

BTC (Base, Top, Clear) is Faculty’s clear coat and it corresponded with the acceptance of crypocurrency by the brand. For that reason, the campaign was fully digital, and features a character with an ambiguous gender identity painting their nails in their room, when something happens outside. This takes them into a new world, where the product is discovered. 

ANIMATION: VINCENT SHORTINO

︎CREATIVE DIRECTION, STORYBOARD