︎ART DIRECTION, STORYBOARD, DESIGN
DESIGN, ILLUSTRATION + CUSTOM FONT
Converse came to us looking to create a PR piece that features their upcycling process to support their (re)launch of a flannel Chuck 70, which was their first ever patterned shoe. Because of this, we thought it would be cool to throw it back to the origins of flannel in fashion – the skate and punk scene of the 90s. We worked with an archivist to source images from the time period and paired it with a scrapbook feel to add texture and nostalgia. Converse was very happy with this piece and is excited to create more “archival” type content.