DAYDREAM
FACULTY, 2022With this nail lacquer campaign came Faculty’s reintroduction to the world after it’s seed investment by Estee Lauder. The high-energy creative shows a group of friends engaging in various hand-focused activities throughout a day, in this idyllic world where everyone can feel comfortable expressing themselves however they choose.
PHOTOGRAPHER: ANTONIO CHICAIA, PRODUCER: BLAKE NELSON, DP/EDIT: CALEB GUADARRAMA, CONSULTING: SOME DAYS
︎DIRECTION, PROJECT MANAGEMENT, MOTION DESIGN, TITLES, LAUNCH STRATEGY