FACULTY TOOTH GEM LAUNCH
FACULTY, 2023This campaign for Faculty’s tooth gem launch was inspired by vintage cigarette campaigns, and the way smoking was glamorized. The packaging takes major cues from a familiar cigarette box, and our models are featured in high contrast scenes to achive the posterized feel of the 60s and 70s ads, but with a contemporary twist.
PHOTOGRAPHER: LUKE ABBY, STYLING: STELLA EVANS, VIDEO: BLAKE NELSON, PRODUCTION ASSISTANT: AUSTIN WYNE
︎ CREATIVE DIRECTION, ART DIRECTION, PACKAGING DESIGN, PRODUCTION