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FACULTY TOOTH GEM LAUNCH

FACULTY, 2023

This campaign for Faculty’s tooth gem launch was inspired by vintage cigarette campaigns, and the way smoking was glamorized. The packaging takes major cues from a familiar cigarette box, and our models are featured in high contrast scenes to achive the posterized feel of the 60s and 70s ads, but with a contemporary twist.

PHOTOGRAPHER: LUKE ABBY, STYLING: STELLA EVANS, VIDEO: BLAKE NELSON, PRODUCTION ASSISTANT: AUSTIN WYNE

︎ CREATIVE DIRECTION, ART DIRECTION, PACKAGING DESIGN, PRODUCTION

©GRANT GULLA 2023
BROOKLYN, NEW YORK