THE GEMS YOU WANT TO WEARFACULTY, 2023
︎ CREATIVE DIRECTION, ART DIRECTION, PRODUCTION
VIDEO + EDIT
This campaign for Faculty’s tooth gem launch was inspired by vintage cigarette campaigns. The packaging takes major cues from a familiar cigarette box, and our models are featured in high contrast scenes to achive the posterized feel of the 60s and 70s ads, with a contemporary twist.