CONVERSE
CONCEPT, CREATIVE DIRECTION, PROJECT MANAGEMENT
The Converse New Form line features three unique silhouettes – we were asked to launch the line in adisruptive way during NYFW. We brought the project to life by creating actual-shoe-sized stickers of the silhouettes and plastered them over existing wheatpaste, finding unique ways for them to interact with each ad. We posted 3,000 stickers in 3 days across 35 hotspots in Manhattan during fashion week.
AGENCY
D1A