Converse 


ART DIRECTION, GRAPHIC DESIGN, STORYBOARDING

(Converse x Beyond Retro Upcycling)

Converse came to us looking to create a PR piece that features their upcycling process to support their (re)launch of a flannel Chuck 70, which was their first ever patterned shoe. Because of this, we thought it would be cool to throw it back to the origins of flannel in fashion – the skate and punk scene of the 90s. We worked with an archivist to source images from the time period and paired it with a scrapbook feel to add texture and nostalgia. Converse was very happy with this piece and is excited to create more archival inspired content. 






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