JORDAN
SOCIAL FRANCHISE CREATIVE DIRECTION, LOGO DESIGN, CAPTURE GUIDELINES
We collaborated with Jordan to create a scalable and repeatable content framework to maximize how Jordan supports event capture. The creative direction is optimized to convey the energy of the event – everything from the logo to the capture style and editing techiniques we created to bring each content piece to life as we speak to an engaged audience of 27M people. The final deliverable was a guidebook to serve as a toolkit for any capture team to execute on our creative direction, as well as a kinetic logo.
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